UPGRADED is Now Part of Ticketmaster

On October 18, 2018, UPGRADED became a part of the Ticketmaster and Live Nation family. From the day UPGRADED was founded, we have focused on delivering a great product that maximizes trust for ticket holders, control and flexibility for venue owners, and data for teams & performers. That product focus allowed us to ignore the ICO craze of 2017 and deliver an innovative Blockchain ticketing solution that has been used at sports stadiums, music venues, motor speedways, & theaters around the USA. Our goal was never to be a ticketing company, but rather to be the critical component that enabled existing ticketing companies to more effectively serve their customers. Ticketmaster is the unquestioned leader in ticketing with hundreds of millions of tickets processed across sports, music, and theater. In 2010, Ticketmaster merged with Live Nation to form Live Nation Entertainment. Operating in almost 30 countries and handling the sale of over 500 million tickets every year, Ticketmaster gives fans unrivaled access to the most iconic live events around the world. The UPGRADED team and technology fits into Ticketmaster’s suite of breakthrough live event products—including Ticketmaster Presence®, Verified Fan®, and Blink Identity, a facial recognition tool. Presence, a next generation venue access control and fan engagement platform, has been implemented in more than 175 venues across North America and is now driving league-wide digital ticketing at scale with the NFL. Verified Fan, a product developed to help event creators better identify and sell directly to fans through a unique and simple pre-registration process, has supported more than 100 top music tours to date. Ticketmaster’s commitment to technology provides the perfect environment for UPGRADED to bring the Blockchain to millions of attendees at live events, from the NFL & NBA to U2 & Taylor Swift. Together, UPGRADED and Ticketmaster can deliver an unprecedented level of innovation to help deliver value to fans, venues, and performers around the world.

Read more about it here.


Download the Ticketmaster App:

image
image

Simple. Secure. Smart.

What Tickets Should Be

UPGRADED delivers Smart Tickets with revolutionary fraud security, frictionless mobile transfers, and the unique ability to generate new revenue and communication opportunities.

NO NEED FOR ANOTHER APP

UPGRADED tickets are easily accessed via the mobile web and can be embedded into partner sites or mobile apps

INTERACTIVE TICKET = NEW REVENUE OPPORTUNITIES

Sponsors can pay for valuable real estate on the ticket that links to content and commerce. Event Owners can provide integrated opportunities for fans to purchase merchandise, parking or other items directly from ticket.

FRAUDULENT BEHAVIOR IS NEAR IMPOSSIBLE

With obfuscation of the bar code until doors are open and ticket-holder is near the venue.

NO EXPENSIVE VENUE HARDWARE UPGRADES

Fully functional with existing infrastructure that makes use of bar/QR codes. A simple and familiar process for spectators that beats the printed PDF any day.

EASY TRANSFERRING

With just the tap of a button and an email address, tickets can be transferred to friends and immediately accessible on their smartphone.

GET COMPLETE & FLEXIBLE CONTROL

Event owners can specify transfer, resale, revenue shares and other parameters and promotions down to the individual ticket level. Service fees and resale permissions are in your control.

A NEW DISTRIBUTION PARADIGM

Smart Tickets integrate into existing workflows and create untold new opportunities, including new models for dealing with hold-backs, group ticket, season ticket holders, last minute sales / upgrades, and controlled secondary markets.

VALUABLE DATA MAKES FOR SMARTER EVENTS

Blockchain underpinning allows event owners to know exactly who has claimed ownership over the life of the ticket, who ultimately was the fan who attended the event, and provides valuable opportunities to reach that fan.

UPGRADED is the easiest way to securely manage your tickets.
Check out the video for a quick overview of its main features.

The Team

Our Executives Bring Years of Experience In Sports & Entertainment


image

Sandy Khaund
Founder/CEO

Sandy was CTO at InStadium, an ad network of 450+ pro/college sports venues. Sandy was previously Sr. Director at Turner Broadcasting from 2011-2014, heading up their Emerging Technologies office in San Francisco. In 2009, Sandy was Founder/CEO of Irynsoft to bring collaborative video-based learning to mobile devices. Before Irynsoft, Sandy was COO at Piczo, a teen social network with over 35M accounts (acquired by Stardoll in 2009). He also spent six years at Microsoft as Director of the Community Technologies Team for microsoft.com. He has held positions at Intel, Boston Consulting Group, and Lockheed Martin. Sandy has a BSEE & M.Eng from Cornell, a BA in Physics from Ithaca College, and an MBA from Wharton.

image

Korby Parnell
Product

Korby is a technologist and product leader with a passion for delivering global B2B and B2C products that rock markets, change lives, and inspire loyalty beyond reason. His domain expertise spans ticketing, social software, streaming analytics, web services and developer tools at companies such as Ticketmaster, Yahoo!, Myspace, and Microsoft. Prior to joining UPGRADED, Korby spent 4 years delivering the backbone web services that power Ticketmaster's commerce order processing, fulfilment, delivery, fraud analysis, financial reporting and customer support for Resale inventory. He is a former Planning Commissioner for the City of Redmond, WA and holds a B.A. in Politics from the University of Puget Sound.

image

Tim Karunaratne
Partnerships

Tim was most recently an EIR at LA-based venture fund Tiller Partners sourcing investment opportunities across all sectors. Prior to joining UPGRADED, Tim was the Co-Founder & CEO of Validated, a digital platform connecting customers to shops and restaurants that pay for transportation costs. Tim also worked at Goldman Sachs in the M&A division for 4 years in New York, London & Dubai, the Sports & Entertainment Agency WME Entertainment (now WME-IMG), and ran operations and business development at the digital video platform Cinemacraft. He has served as an advisor to many startups including Hooked, Gyft and The Hunt, and holds a BBA in Finance & Accounting from the Goizueta Business School at Emory University.


UPGRADED In The News


image


A Tech Startup Wants To Use Blockchain To Make Event Tickets Fraud-Proof

image

Ticket touting and fraud is soaring. Blockchain might be the fix.

image

Blockchain Ticketing Startup Aims To Eliminate Other Forms Of Delivery

image

Will This Funded Event Ticketing Company ICO?




image

UPGRADED is a finalist for Disruptor of the Year, for the business "set to disrupt the established ticketing order"

image

UPGRADE Among Four Tech Startups Added To Stadia’s Sports Business Accelerator For Fall 2017

image

Sandy Khaund wants to make his company, UPGRADED, the "Intel Inside" of Smart Tickets(Portugese)

image

Interview with UPGRADED Founder Sandy Khaund by Covadonga Fernández of Crypto Noticias (Spanish)



image

Case Study - UPGRADED, Ticketing Re-Imagined on the Blockchain

image

UPGRADED Selected By Sacramento Kings For 2017 Capitalize Contest

image

SXSW Announces Finalists for 2018 Accelerator Pitch Event

image


Interview with UPGRADED Founder Sandy Khaund by Hugh Forrest (Chief Programming Officer at SXSW)